TARGET DWNTWN NEW YORK: Celebrating an iconic brand opening in an iconic city.
Target is known all over the country, but surprisingly it had never had a store in downtown New York. We took this announcement as an opportunity to mix Target optimism with New York wit and attitude. We’re not “Coming soon” we’re “Opening it up.”
Mixed New York neighborhoods with Target products available in the store.
Turn it up.
Lock it up.
Roll it up.
Opening it up. 10.9.16
Copywriter: Thomas Kemmeny
Art Director: Josh Engmann
Designers: Mother Design
Creative Director: Michael Ian Kaye