BENGAY ZERO DEGREES: A TV campaign that takes a lighter approach to a brand that can't afford to take itself seriously.
Turns out, pain doesn’t just affect old people and pro athletes. For the launch of Bengay Zero Degrees, we took a lighter look at relief and skewed the brand younger. Introducing Bengay to a new generation of people in pain.
Copywriter: Thomas Kemmeny
Art Director: April Lauderdale
Creative Director: Bobby Hershfield, Paul Malmstrom